“That’s when they decided it was high time to capitalize on the town’s seasonal name. “Christmas Valley to become the Christmas capital of the Pacific Northwest,” the headlines in their little weekly paper had read back in 1980, and that’s when the CVA (Christmas Valley Association) had been established. It started out simply enough, things like raising funds to purchase Christmas lights and basic decorations as well as scheduling some civic activities during the month of December, but over the ...years it had evolved into something of a Christmastime three-ring circus, which now launched itself shortly after Halloween. “Gotta make the most of the season,” Mayor Drummel (aka Santa Claus) would tell the CVA at their annual planning session in late March. And make the most of it they did. But by early December, some of the townsfolk, weary of this never-ending holiday, could be overheard murmuring things like, “I’m sick of Christmas,” or “One more chorus of Jingle Bells and I’ll .MoreLessRead More Read Less
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