Salt Sugar Fat (2013)
“Ellen Wartella was never one for processed foods. She took cooking classes, and both she and her husband loved to spend time in the kitchen. Together, they plied their two sons with homemade dinners, and while she tolerated their fondness for junk food and things that came in a box, she didn’t exactly encourage it. “When my kids were growing up, we bought Kraft Macaroni & Cheese because they loved it,” she said. “And I remember being appalled by that.”
In middle school, she recalled, one of her... sons swooned for another of Kraft’s mega-hits, Lunchables, especially the version with pizza. His crush, however, soon extinguished itself. By the time they reached high school in the late 1990s, both boys had been exposed to the dark side of public health and marketing. They came to loathe the cigarette companies, in particular, for deliberately hooking the country on a habit that killed people in horrible, untimely ways.
Wartella worked as the dean of the College of Communications at the University of Texas in Austin, where she had amassed some opinions of her own regarding industrial marketing.MoreLess
In middle school, she recalled, one of her... sons swooned for another of Kraft’s mega-hits, Lunchables, especially the version with pizza. His crush, however, soon extinguished itself. By the time they reached high school in the late 1990s, both boys had been exposed to the dark side of public health and marketing. They came to loathe the cigarette companies, in particular, for deliberately hooking the country on a habit that killed people in horrible, untimely ways.
Wartella worked as the dean of the College of Communications at the University of Texas in Austin, where she had amassed some opinions of her own regarding industrial marketing.MoreLess
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