This book was recommended to me by one of my "authorpreneur" friends, in the context of making a business as a writer.
It's not half-bad. All of the tactics in the book resonated with me, from building an e-mail list, to giving away lots of free value, through the pre-pre-launch, pre-launch and launch processes. I will definitely be trying some of these techniques for my next book launch.
My only concern is that the book comes across as quite "over-the-top", particularly in the case studies an
d anecdotes, where people achieved millions of dollars in sales over a period of a few days, yada yada yada. Granted, the author does make a point of continually reminding people that you can't expect those kinds of results with your first launch, but it still feels very "evangelical".
I mentioned a while back, when I reviewed God for Today, that although I am a Christian, I seldom read Christian books. Well, it's kind of the same reason that I seldom read business and marketing books.
Still, the Product Launch Formula seems quite sound, and I think it's definitely the way we'll all be doing product and business launches in the 21st century.
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