“McWorld 10 Jihad vs. McWorld orJihad via McWorld? HUMAN BEINGS are so psychologically needy, so dependent on community, so full of yearning for a blood brotherhood commercial consumption disallows, so inclined to a sisterhood that the requisites of personhood cannot tolerate, that McWorld has no choice but to service, even to package and market Jihad. We have seen how athletic shoe salesmanship revolves around selling American black subculture; how American Express treats global travel (a privi...lege of McWorld) as a safari to exotic cultures still somehow intact in spite of the visitations and depredations made possible by American Express; how McDonald’s “adapts” to foreign climes with wine in France and local beef in Russia even as it imposes a way of life that makes domestic wines and local beef irrelevant. McWorld cannot then do without Jihad: it needs cultural parochialism to feed its endless appetites. Yet neither can Jihad do without McWorld: for where would culture be without the commercial producers who market it and the information and communication systems that make it known?MoreLessRead More Read Less
User Reviews: